The domain name that you choose for your website is the first impression that your customers will get, not only of your website, but also of your business as a whole. A lot of people buy expired domain names because they have inherent domain authority and backlinks, and they also tend to rank fairly well. However, before deciding to buy an expired domain name, it is important for you to consider some things that we will touch on in this article, since this will likely be a big investment for you and we are sure you don’t want to waste any money.
Check the Spam Ratio
When buying an expired domain name, there is always a chance that you are buying one that was used to for spam purposes by the previous owner of the site. It is very important for you to check if this is the case with the domain name you are interested in buying since there is a huge chance that your website will be affected by it. If you determine that the domain name was used for spam, then it is a good idea for you to use the Majestic SEO checking tool and see the domain’s historic backlink profile.
Go for old domain names, but not ones that are too old
It is a general rule of thumb that the older the domain name is, the more value it carries with regard to SEO. An easy way for you to check how old a domain name is, is by using the Wayback Machine. Since the Wayback machine was founded in 1996, you really shouldn’t consider buying a domain name that was out on the internet before that year, but this really shouldn’t be that much of an issue, since most of the domain names out there were acquired after the year 2000.
Check the domains authority
The domain’s authority is one of the best metrics when it comes to measuring what the ranking power of the domain is. Once you have determined that the website was not previously used for spam, you then need to make sure that the domain name you want to buy has an authority that is at least 20+, ideally 25+. If you grab a domain name whose DA is less than 20, then we are sorry to say that the risk is just not worth it.
If your intention is to build a long-term site that will represent your website in the right light, then buying an expired domain name is probably the riskiest thing you can do. However, if you are really interested in a domain name that is expired, make sure to follow these guidelines and that should be enough to make sure the domain name is in a good state.
— Attractive Sharing (@AttractiveShare) 21 de marzo de 2017